So my wife Katie runs Does the Dress Fit, a wedding resource site. She goes a great job researching and posting articles. The site is just over a year old and we decideed to give it a new look. Using the Lifestyle theme I downloaded last week, we completely changed the way Does the Dress Fit looks. The site looks more professional, has more features and better ad spots. Katie really likes the featured gallery wordpress plugin on the homepage. It lets you display a few large images and acts like a slideshow. Pretty cool plugin…and it’s free.

Another thing we addeded to the site in a mailing list (seen on the sidebar). I can’t believe that in all the years I’ve been doing this, I’ve only just now started building e-mail lists. I’ve done e-mail marketing before using a vbulletin database and the vbulletin built in email features, but it’s usually been just a one-time shot. I’ve signed up with MailChimp to manage the lists and build the emails. I absolutely love them so far. Everything is extremely easy to set up and it’s very affordable. You pay by the number of subscribers you have, not the number of emails you send.

I’m not sure how many people will sign up for the mailing list, but I imagine that a sizable list in this niche would be valuable. There are hundreds of products to market and affiliate offers to promote in this niche.

Over the next week I plan on adding a newsletter signup form to most of my sites. I’m not going to pay for subscribers…yet. I’d like to see if they will sign up naturally.