Inc. Magazine is one of my favorite magazines. I’ve been a subscriber for probably 2-3 years. May’s featured article is about Tony Hsieh, CEO of Zappos. I’ve never shopped from Zappos, but I love their business model and everything they do online. I watch their videos on the Zappos Blog and just love the culture and atmosphere they have in the office.

In the article, the author mentions a Zappos Culture Book. It’s a collection of essays from employees describing what Zappos culture is. The backbone of their company is the notion of great customer service. Zappos will go above and beyond to make sure the customer is 100% satisfied.

So after reading the article, I wanted to learn more about what makes Zappos so successful. I sent @Zappos a tweet asking for a copy of the culture book. Within 24 hours I have an email from Tony Hsieh’s team asking me for my mailing address. A day or two later when I got home from work there was a package on my front door. Inside was a copy of the 480 page 2008 Zappos Culture Book.

The fact that they practically overnighted me a copy of this book, just shows how much they really care about their customers (or potential customers). Like I said, I’ve never bought anything from them in the past… probably because I only buy shoes like once every 2-3 years, but from here on out, checking their website will my first step in shoe shopping.

Here are a couple pictures of the book. It’ll be cool to see if a Zapoos employee checks this blog post and posts a comment. If you are reading this, I just want to say thanks again for the book!