Everywhere you look on the web you will see internet marketers hawking products, ebooks, services, etc. and using testimonials to help boost sales. It’s a proven fact that testimonials will help increase sales, but do most people actually believe them?

Savvy internet users have you be skeptical of testimonials. If you’re searching for an e-book and come across a Clickbank product, you will see probably 10 testimonials on one of those long sales pages.

Here’s an example of a page I just found with a couple of sketchy testimonials: Make Cash With Will. Looks like the owner of the website just found a couple of pictures from Myspace and wrote in a fake testimonial.

You’ve go to be careful with this things. I would only trust a testimonial if it comes with a person’s URL, and then the name/url match is confirmed by doing a WHOIS lookup. Even then I’m not sure I’d believe something off one of these online sales pages.

So what do you think? Do you believe anything some online testimonial says?