A week ago I posted an article about changing the color of the Google ads on Layout Pimps. Well I am happy to report that my earnings did in fact increase as a result of the color change. I originally had a light blue color for my links, and switched it to red so it would Pop more.
Over the week span from January 15-21st, Layout Pimps averaged $3.67/day from adsense. During that same week, my site averaged 1,665 unique visitors a day. During the week of January 22-28, Layout Pimps averaged $5.12/day from adsense on only 1,462 uniques visitors/day. So, I saw a decrease in traffic and an increase in revenue all because I changed the colors of my ads.
But you want to know where this gets interesting? After I changed the color of my ads, I saw a decrease in the CTR by a couple hundreths of a percentage point. The average number of clicks from the 15-21st to the 22-28th also dropped by 10 clicks/day.
What does all this mean? I have no idea!! I wonder what caused the increase in revenue when i averaged less clicks/day? I’m pretty confused about all this…
Read my next post to find out what I’m doing about it.
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2 Responses
Ian
January 29th, 2007 at 6:02 pm
1That is a bit messed up, it all seems to contradict itself! I suppose if you leave it for a while longer stuff might level out and you’ll have a better indication of what’s gone on.
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September 10th, 2011 at 12:46 am
2Gems form the internet…
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